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Vanessa
Lyu

Marketing Specialist

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Welcome!

As a professional marketing specialist, I love to learn different industry knowledge and develope any skills that relate with marketing and sales. I love to communicate with new people and I am proud that I can work on the field I'm interested in.

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Professional Experience

2023-2024

Snaplii

Business Development Specialist

  • Organized online and offline marketing campaigns in Mississauga region, expanded partnerships with over 10 supermarkets and restaurants, and executed on-site promotion strategies, achieving 30% sales growth.

  • Using Mailchimp to generate emails to notify merchants about product update information and new services.

  • Collected and analyzed customer feedback, partnering with product teams to optimize the Snaplii App and promotional materials, resulting in a 10% increase in repurchase rate within one month.

  • Utilized Metabase and Excel to analyze marketing metrics and delivered actionable reports to the manager.

Snaplii Logo

2023-2024

Snaplii

​Sales Representative

  • Executed product promotion campaigns in supermarkets through community engagement and social media, generating over 3,000 customer sales and securing #1 Sales Performer title for 3 consecutive months.

  • Resolved product usage inquiries for customers and merchants, collected feedback to product teams.

  • Coordinated offline event logistics including gift procurement, promotional material customization, and inventory management, reducing per-event costs by 15% through vendor negotiations.

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2020-2021

Onfresh Inc

​Marketing Assistant

  • Managed website and app content design, including product description optimization, visual asset creation and copywriting, ensuring accuracy across 100+ SKUs.

  • Produced weekly marketing collateral including blog articles and flyers.

  • Set pricing strategies aligned with inventory data with manager, boosting seasonal sales by 25%.

  • Oversaw social media community management and negotiated with logistic department to solve customer inquires and fostering strong relationship.

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My Key Skills

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AI Marketing Automation

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Snaplii Brochure Design

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Onfresh Supermarket

Flyer Design

My Certification

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Brand Solution Partner

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Macu Tea

Designed the Macu Tea Brochure with coupons

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Lina Financial Consulting

Company Logo

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Josh Kitchen

Design the Poster

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Yuan Ming Supermarket

Offline sales event with the Yuan Ming Supermarket shopping card

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Btrust Supermarket​

Offline sales event with the Btrust shopping card

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